{"id":4991,"date":"2022-08-05T01:56:05","date_gmt":"2022-08-04T23:56:05","guid":{"rendered":"https:\/\/www.proof.de\/?p=4991"},"modified":"2022-08-05T01:59:08","modified_gmt":"2022-08-04T23:59:08","slug":"oence-dijital-genellikle-ikinci-olarak-renk-sorunlari-anlamina-gelir","status":"publish","type":"post","link":"https:\/\/proof.proofen.de\/tr\/oence-dijital-genellikle-ikinci-olarak-renk-sorunlari-anlamina-gelir\/","title":{"rendered":"“Digital First” hei\u00dft oft: “Farbprobleme Second!”"},"content":{"rendered":"
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\n 3.7\/5 - (3 votes) <\/div>\n <\/div>\n\n

Her ge\u00e7en g\u00fcn daha fazla Renk y\u00f6netimi<\/a>-Consulting-Anfragen, bei denen “Digital First”-Designs an ihre Grenzen geraten: Nämlich immer dann, wenn nach einigen Monaten oder Jahren der erste Messeauftritt, der erste Jahresbericht oder der erste Katalog im klassischen Onlinedruck ansteht. Und genau in diesem Moment fällt allen Beteiligten auf, daß sie gar nicht wissen, wie sich ihre “Digital First”-Farbstrategie im Druck darstellen soll. Doch zeigen wir das Problem einmal von vorne:<\/p>\n\n\n\n

\u00d6nce Dijital = Dijital \u00e7evrimi\u00e7i medya i\u00e7in birinci \u00f6ncelik. Ama bask\u0131 geldi\u011finde ne olur?<\/h2>\n\n\n\n

B\u00fcy\u00fck k\u00fcresel \u015firketler ve k\u00fc\u00e7\u00fck \u015firketler i\u00e7in bile, tasar\u0131mlar veya yeniden tasar\u0131mlar i\u00e7in genellikle \u015fu ge\u00e7erlidir: Her \u015feyi \u00f6nce dijital i\u00e7in geli\u015ftiriyoruz. Bu nedenle ajanslar yeni RGB<\/a> renk d\u00fcnyalar\u0131 i\u00e7in kurumsal tasar\u0131mlar<\/a> olu\u015fturuyor, genellikle keskin, doygun ekran renkleri ve g\u00fc\u00e7l\u00fc pastel tonlarla. Renkler farkl\u0131 \u00fcr\u00fcnler veya ileti\u015fim hatlar\u0131 i\u00e7in kullan\u0131l\u0131yorsa, RGB'de bir\u00e7ok kurumsal tasar\u0131m rengiyle eksiksiz bir kurumsal renk d\u00fcnyas\u0131 olu\u015fturulur, sunulur ve onaylan\u0131r, \u00e7evrimi\u00e7i sunum portf\u00f6y\u00fc ba\u015flat\u0131l\u0131r ve \u015firket yeni bir kurumsal tasar\u0131m \u0131\u015f\u0131\u011f\u0131nda dijital olarak sunulur.<\/p>\n\n\n\n

Her \u015fey ilk ba\u015fta iyi \u00e7al\u0131\u015f\u0131r ve herkes monit\u00f6r\u00fcnden bakar ve memnun kal\u0131r. Ancak bir y\u0131l sonra, ilk ticaret fuar\u0131 ve ilk bas\u0131l\u0131 faaliyet raporu gelir. Pekala, ajans ve m\u00fc\u015fteri \"dijital \u00f6ncelikli\" renklerimizi alal\u0131m ve bunlar\u0131 y\u0131ll\u0131k raporumuzda ofset olarak, sergi duvar\u0131m\u0131zda ve posterlerimizde dijital bask\u0131 olarak basal\u0131m diye d\u00fc\u015f\u00fcn\u00fcr. Ancak ilk tasar\u0131m tasla\u011f\u0131 lazer yaz\u0131c\u0131dan \u00e7\u0131kt\u0131\u011f\u0131nda ve yaz\u0131c\u0131 katalo\u011fun ilk sayfalar\u0131n\u0131 bast\u0131\u011f\u0131nda, ak\u015famdan kalma bir renk kahvalt\u0131s\u0131 yapma zaman\u0131 gelmi\u015ftir. <\/p>\n\n\n\n