{"id":3806,"date":"2020-04-23T14:33:31","date_gmt":"2020-04-23T12:33:31","guid":{"rendered":"https:\/\/www.proof.de\/?post_type=encyclopedia&p=3806"},"modified":"2022-03-15T10:17:13","modified_gmt":"2022-03-15T09:17:13","slug":"cross-media-2","status":"publish","type":"encyclopedia","link":"https:\/\/proof.proofen.de\/fr\/lexique-9\/cross-media-2\/","title":{"rendered":"cross-media"},"content":{"rendered":"
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\n \u00c9valuer maintenant<\/span>\n <\/div>\n <\/div>\n

cross-media\" vient de l'anglais \"cross-media\" et signifie \"qui utilise plusieurs m\u00e9dias\".
\nOn d\u00e9signe ainsi les contenus qui peuvent \u00eatre pr\u00e9sent\u00e9s sur diff\u00e9rents canaux de communication et m\u00e9dias (imprim\u00e9s, en ligne, mobiles, etc.), lesquels sont souvent li\u00e9s entre eux.
\nPour une approche convaincante Identit\u00e9 d'entreprise<\/a> Il est important que l'image de marque soit coh\u00e9rente sur tous les canaux\/m\u00e9dias.<\/p>\n

Par exemple, le logo d'une entreprise qui appara\u00eet sur des flyers, dans une publicit\u00e9 de journal, sur son site web et sur des chariots d'entreprise.<\/p>","protected":false},"excerpt":{"rendered":"

cross-medial kommt aus dem englischen “cross-media” und bedeutet so viel wie “medien\u00fcbergreifend”.
\nOn d\u00e9signe ainsi les contenus qui peuvent \u00eatre pr\u00e9sent\u00e9s sur diff\u00e9rents canaux de communication et m\u00e9dias (imprim\u00e9s, en ligne, mobiles, etc.), lesquels sont souvent li\u00e9s entre eux.<\/p>","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-3806","encyclopedia","type-encyclopedia","status-publish","hentry","no-featured-image-padding"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t