{"id":3880,"date":"2020-04-29T11:20:48","date_gmt":"2020-04-29T09:20:48","guid":{"rendered":"https:\/\/www.proof.de\/?post_type=encyclopedia&#038;p=3880"},"modified":"2022-03-15T10:18:09","modified_gmt":"2022-03-15T09:18:09","slug":"virksomhedsidentitet","status":"publish","type":"encyclopedia","link":"https:\/\/proof.proofen.de\/da\/leksikon-4\/virksomhedsidentitet\/","title":{"rendered":"Corporate Identity"},"content":{"rendered":"<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-top\" data-payload='{\"align\":\"right\",\"id\":\"3880\",\"slug\":\"default\",\"valign\":\"top\",\"ignore\":\"\",\"reference\":\"auto\",\"class\":\"\",\"count\":\"0\",\"legendonly\":\"\",\"readonly\":\"\",\"score\":\"0\",\"starsonly\":\"\",\"best\":\"5\",\"gap\":\"5\",\"greet\":\"Jetzt bewerten\",\"legend\":\"0\\\/5 - (0 votes)\",\"size\":\"24\",\"title\":\"Corporate Identity\",\"width\":\"0\",\"_legend\":\"{score}\\\/{best} - ({count} {votes})\",\"font_factor\":\"1.25\"}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Bed\u00f8m nu<\/span>\n    <\/div>\n    <\/div>\n<p>CI er en virksomheds samlede kendetegn, dens selvopfattelse, som er en helhed af virksomhedens kendetegn.<\/p>\n<p>CI best\u00e5r af:<\/p>\n<ul>\n<li>Virksomhedsadf\u00e6rd<\/li>\n<li class=\"translation-block\">Corporate Communi<a href=\"https:\/\/proof.proofen.de\/es\/lexico\/cat\/\" target=\"_self\" class=\"encyclopedia tooltipstered\">kat<\/a>ion<\/li>\n<li>Virksomhedskultur<\/li>\n<li><a href=\"https:\/\/proof.proofen.de\/da\/leksikon-4\/corporate-design\/\" target=\"_self\" title=\"CD forkortet; henviser til en virksomheds overordnede, ensartede udseende og er en vigtig del af en virksomheds identitet. Et vellykket corporate design skaber brand awareness og en genkendelsesv\u00e6rdi for virksomheden og bidrager dermed til dens brandpositionering.\" class=\"encyclopedia\">Corporate Design<\/a><\/li>\n<li>Sprog for virksomheder<\/li>\n<li>Virksomhedsfilosofi<\/li>\n<li>Virksomhedens sj\u00e6l<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"translation-block\">I mods\u00e6tning til dette st\u00e5r <em>corporate image<\/em>, som beskriver en virksomheds eksterne image, dvs. hvordan den opfattes af udenforst\u00e5ende.<\/p>","protected":false},"excerpt":{"rendered":"<p>CI er kort sagt alle en virksomheds s\u00e6rlige kendetegn, dens selvopfattelse.<\/p>","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-3880","encyclopedia","type-encyclopedia","status-publish","hentry","no-featured-image-padding"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Die Corporate Identity, kurz: CI; 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